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Campaign Planner for Integrated Brand Communications

Shay Sayre - Paperback
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Going Negative

Shanto Iyengar, Stephen Ansolabehere - Paperback
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Strategic Advertising Management

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The Little Book of Church Signs

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6 Steps to Free Publicity

Marcia Yudkin - Paperback
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The Digital Handshake

Paul Chaney - Hardcover
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The Truth About Creating Brands People Love

Donna Heckler, Brian D. Till - Paperback
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Advertising and Integrated Brand Promotion

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik - Hardcover
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Marketing online

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Plunkett's Advertising & Branding Industry Almanac 2012

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Advertising

Liz McFall - Paperback
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Return On Influence

Mark W. Schaefer - Hardcover
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